The days of needing crazy loud mixes are thankfully over. Dynamic is the new loud!
I recommend removing anything doing a large amount (more than 4-6dB) of gain reduction on your main bus, especially ultra-maximizers like Waves L2/L3, FabFilter Pro-L, iZotope Ozone Limiter, etc. If you like whatever mix bus compressor/limiter you have, go ahead! However, I don’t recommend letting it do much more than 2-4dB of compression.